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Simple Postcards Give Big Bang for the Buck: ArtofSelfPromotion.com.
May 17, 2000... So-called "double postcards" (built so you can tear off one half to mail back for a free trial subscription) have been a staple of traditional magazine and newsletter marketing for two decades. So we were fascinated to learn how single...
How FairMeasures.Com Grew Content and Training Sales by Changing Its Home Page.
May 30, 2000... Goal: FairMeasures.com, an already successful content- rich site featuring "everything you ever want to know about employment law issues" wanted to increase for-fee content sales and site-generated sales leads for their $3,000+ training...
Watch Marketing ROI Like a Hawk: eAttorney.
May 31, 2000... THE SITE: eAttorney, Inc. is an Application Service Provider (ASP) and portal for the legal profession.
TARGET AUDIENCE: eAttorney targets the "97% of the legal market [that represents small law firms], rather than focus on the top law...