ContentBiz articles from March 2004

ContentBiz archives from March 2004

Top 4 Subscription Marketing Lessons from the Adult Content Industry for Mainstream Sites.
March 2, 2004... Scott Rabinowitz, President Traffic Dude, doesn't get many calls from business reporters who want to write serious stories. He understands, "They tend to focus more on the controversial rather than our business practices. It's more fun and...

How Match.com Gains Nearly 50,000 New Paid Subscribers per Month.
March 8, 2004... Can you say Global Dominance? At nearly 30 million visitors per month Match.com's sites together get nearly three times more traffic than its nearest competitor's. Plus, Match.com is going to hit the one million paid subscribers mark any...

Selling US Subscriptions to Wireless Content: A Behind-the-Scenes Look at MatchMobile.
March 15, 2004... "Some people have unrealistic expectations of the wireless data market," notes Jeff Rudluff, VP New Product Development Match.com. In fact when Rudluff spearheaded Match.com's February 2003 launch MatchMobile for the US marketplace, he...

PROFILE: Newly Merged IGN/GameSpy's Aggressive Content Sales Plans.
March 22, 2004... This month IGN Entertainment and GameSpy merged to form the world's largest gaming and entertainment company with total traffic at 25,000,000 unique visitors per month. (Yes, that's unduplicated uniques.) And, now they've got big aggressive...

Match.com Tests Rich Media Email to Convert Site Skimmers into Paid Members.
March 29, 2004... CHALLENGE: Although Match.com has more than 12,000,000 registered members, only about 8% are paying members at any one time. How can you convince the other 92% of your registrants that they too should convert into buyers? Brand new...