ContentBiz articles from March 2002

ContentBiz archives from March 2002

How a Traditional Trade Publisher is Selling Both Ads and Subscriptions Online.
March 6, 2002... CHALLENGE: Although paper and pulp isn't a high glamour industry, it is a massive one, grossing about $350 billion per year in sales. And despite initial fears, the Internet revolution didn't hurt sales one bit because so many people print out...

Weekly World News Raises Newsstand Sales 15% with Web Site Publicity Stunt.
March 12, 2002... CHALLENGE: Late this January Kevin Hyson, Chief Marketing Officer American Media, Publishers of the tabloid Weekly World News, was kicking around ideas with his team one afternoon trying to brainstorm up ways to bump up newsstand sales for...

TechTarget -- Print Newsletter Spin-Off Site Becomes Fastest Growing Ad-Based IT Media Site Online.
March 19, 2002... CASE STUDY CHALLENGE: Becoming a major ad-based media player wasn't part of the business plan when CEO Greg Strakosch launched TechTarget's first site in 1998. Back then he headed up The 400 Group, a division of (print) subscription...

How to Conduct an Online Survey, Part I.
March 27, 2002... Generally online publishers make one (or two) of the three biggest mistakes in online surveying: Mistake #1: Only surveying readers when you are about to change business models and want to get an idea of how many folks will pay. ...

The Challenges and Rewards of Publishing a Local Email Newsletter for Profit.
March 27, 2002... CASE STUDY CHALLENGE: Back in 1999, Shelly Marsh had just quit her full- time job to stay home with her young kids. While she was happy, the move made the household budget tight. Plus, she missed the adult interaction and feedback outside...