ContentBiz articles from March 2001

ContentBiz archives from March 2001

PreachingToday.com - The Story of a Profitable Subscription Site.
March 1, 2001... CHALLENGE: Christianity Today International has been running a profitable free content site online since 1994. Although the site appealed to a broad consumer audience, market research showed that a solid 20% of visitors were professional...

ChristianityToday.com: How a Free Content Site Became Even More Profitable After a Redesign.
March 1, 2001... CHALLENGE: Christianity Today International, an organization founded by Billy Graham in 1956 that publishes magazines, books, church resources and CD-ROMs, launched its first interactive site in 1994. The site was first solely part of AOL, and...

Business Model as a Moving Target -- ScienceWise Goes from Fee to Free, to Fee, to Free, to Fee.
March 7, 2001... CHALLENGE: Are you ready? This gets a little confusing, so hang on. ScienceWise, Inc. was founded about 11 years ago to publish print subscription newsletters for scientists seeking funding opportunities such as government grants. Then, as...

Bill Myers Explains How to Target, Price and Market a Subscription Site.
March 15, 2001... Bill Myers, CEO Hamilton New Media, has more experience selling subscriptions to online-only content than almost anyone else in the industry. He comes from a background in classic print newsletter publishing; and, his last site, Bill Myers...

How SellYourBrainFood.com Got 1,200 Online Subscribers to Pay $19.95 a Month.
March 15, 2001... CHALLENGE: Book and eBook publicity consultant, Monique Harris was, self-admittedly, "really burnt out" after co-authoring her own magnum opus, "Make Your Knowledge Sell" published by Ken Evoy's SiteSell (TM) in January 2000. However, she...

Syndication and Licensing Expert Elizabeth Karolczak on Pricing and Selling Content.
March 22, 2001... Elizabeth Karolczak has been helping publishers find new markets for their content since 1992. Her clients have included CMP International, Hoovers, IOMA, Knight Ridder, National Geographic, and Zachs Investment Research. We contacted her to...

10,000 Subscribers Pay $10 Each for "PLUS!" Edition of the Free LangaList Email Newsletter.
March 22, 2001... CHALLENGE Fred Langa, former Editorial Director of CMP's Windows Magazine, left the print media world three years ago to try his luck as an email newsletter publisher. As you might expect, his free, twice-weekly, newsletter LangaList, for...

Paid Subscriptions Are the Latest Internet Get Rich Quick Scheme.
March 29, 2001... Can you get rich selling your content on the Internet? For the past few years tens of thousands of amateur and independent publishers have tried to. Until now, their hopes have been repeatedly dashed. First ebooks proved harder to sell than...

Web Versions of Traditional Direct Mail "Lift Notes".
March 29, 2001... The lift note, a classic direct mail marketing technique, has found its way online. Traditionally lift notes are small folded notes included in direct mail packages in addition to full-sized letters. They offer a quicker read, an alternate...

Schmooze Sales Prospects With a Free eCourse.
March 29, 2001... "There's an old marketer's tale that it takes at least seven contacts before a person is fully primed to buy from you," says Monique Harris, publisher of SellYourBrainFood.com. Many online marketers achieve these repeated contacts by offering a...

Klocke Uses Guerrilla Web Tactics to Market Print Newsletters.
March 29, 2001... Angela Giles Klocke is an independent publisher who shares her personal passions through her newsletters, such as The Writing Parent and The Writing Child. Although she only got online for the very first time in 1999, Klocke's entrepreneurial...

Style Made Simple Gains 100 Paid Subscribers via Online Guerrilla Marketing Techniques Costing Less.
March 29, 2001... CHALLENGE: Like many new parents, when accountant Diana Pemberton-Sikes had her first child last year she began to wonder if she could start a home-based business. Since 1994 Pemberton- Sikes has moonlighted on the side as a personal image and...