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Show Wrap-up Notes: Newsletter & Electronic Publishers Conference.(Newsletter & Electronic Publishers Association)
June 9, 2004... If you're relying on subscriptions alone for revenues, you could be missing up to 67% of your publication or site's sales potential. That's what both b-to-b and b-to-c publishers told us at the 28th Annual NEPA Convention this week in...
How to Launch a Training Division Selling Your Advertisers Pricey Workshops.(Channel Group)(The Institute for Partner Education & Development)
June 15, 2004... CHALLENGE: "Anytime there's confusion, there's opportunity," says Bob Faletra. "If you can provide clarity, you can make some money along the way."
As President of CMP's tech trade publishing Channel Group, Faletra was always looking for...
How to Stem Email Opt-in List Shrinkage: BLR Grows Email Lists by 6% in 8 Weeks.(Business and Legal Reports Inc.)
June 28, 2004... CHALLENGE: Business and Legal Reports Inc. (BLR) needed to stop the email newsletter circulation bleeding, and fast.
The 27-year-old media company saw up to 30,000 names across its 10 email newsletter titles vanish in just two years -- 2%...