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ContentBiz articles from June 2002
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ContentBiz archives from June 2002
Daily Biz Email Catches 10% Free-to-Paid Conversion: The Story of The Wave.
June 12, 2002... CASE STUDY
CHALLENGE: Back in 1999, Fishmonger.com was one of more than a dozen business-to-business ecommerce portal launches hoping to make millions from a percent commission of transactions the site thought professional seafood buyers...
How to Sell More Online Ads and Please Partners: Kelley Blue Book Uses Site Metrics to Raise Profits.
June 18, 2002... CASE STUDY
CHALLENGE: Ok, on the face of things Kelley Blue Book (KBB) would not appear to have any challenges at all. The site, just named (yet again) to Yahoo! Internet Life's annual list of "50 Most Incredibly Useful Sites" gets loads...
How CARFAX.com Grew Visitor Sales by 50% Over the Past Year.
June 26, 2002... CASE STUDY
CHALLENGE: "CARFAX was built for the Internet," says VP Marketing Scott Fredericks.
Back when the Company was founded in Missouri in 1986, its initial business model was to gather and sell used vehicle data on a...