AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
ContentBiz articles from July 2002
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ContentBiz archives from July 2002
Newsletter Publisher Uses $1 Teleseminar Offer to Sell $19.95 Monthly Auto-Renew Subscriptions.
July 9, 2002... CASE STUDY
CHALLENGE: Publisher Bill Harrison at Bradley Communications says the classic print newsletter business model used to work beautifully for Book Marketing Update, a $227-$397 per year newsletter he acquired in 1998.
"I'd...
How to Sell Online & Ezine Ads in a Down Market.
July 16, 2002... CASE STUDY
CHALLENGE: Over the past two years, Jeff Reinhardt VP Primedia Business has seen more than a dozen print and online competitors fold as the ad sales market crashed.
Reinhardt heads ad sales for more than 25 trade magazines,...
Hundreds of Ford Thunderbird Fans Join New Membership Site.
July 23, 2002... CASE STUDY
CHALLENGE: Al Walentis has always loved classic Ford Thunderbirds (aka TBirds) from the 1950s and early 1960s. "I have a cousin who had an original 1955 model and my late uncle owned a '58. There's a heritage in my family."
...
5 Clever Tactics CMP's TechWeb Uses to Keep Online Ad Sales High.
July 30, 2002... CASE STUDY
CHALLENGE: Michael Grover, Director of Marketing CMP's TechWeb Network, admits his job and budget focus have shifted dramatically since the dot-com meltdown caused many media companies' tech-related ad sales to founder on the...