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ContentBiz articles from July 2001
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ContentBiz archives from July 2001
Syndication Survey Results: Publishers and Syndicators Reveal Revenues, Complaints and Forecasts.
July 11, 2001... INTRODUCTION:
Last year at about this time, syndication was the hot topic in the content industry. ScreamingMedia was about to go public, iSyndicate was lining up speakers to proclaim the joys of syndication at its third annual summit that...
Inside Washington Publishers Boost Print Revenues with Subscription Web Sites.
July 20, 2001... CASE STUDY
Everyone selling subscriptions to valuable content online today (note use of the word "valuable") who is feeling shy about upsetting their readers with high prices, should read this Case Study. Simply put, Inside Washington knew...
ANNE'S COLUMN: We've been hacked! Welcome to Bookstore Launch Hell.
July 20, 2001... I was going to write a happy column this week, full of pride in our new online "Knowledge Store." I was going to invite you to visit it yourself in order to give me your expert, content- insider, opinion on how we can tweak the design to make...
Anne's Column: Top Five Online Bookstore Design Lessons.
July 26, 2001... Thanks to everyone who sent in suggestions to improve our new Knowledge Store. The most important thing everyone mentioned was to "move reviews higher up!" So, we redesigned the page to bring quotes from reviews above the fold. Here are five...
VersusLaw Gains Paid Online Subscribers with Low-Cost Guerrilla Marketing Tactics.
July 26, 2001... CASE STUDY
CHALLENGE: Tim Jones, VersusLaw Marketing Manager, has to acquire new subscribers on a very tight budget. The online service, which is the world's largest Web-based provider of searchable caselaw, only costs $6.95 per month for...
Custom, Bespoke, Web Content Sales are Slow but Steady.
July 26, 2001... Although custom content sales have slowed since the heady days last Fall when ContentBiz published its Special Report on the industry, Mark Feffer, President and Publisher of Tramp Steamer, says there's definitely room for hope. He explains,...