ContentBiz articles from July 2000

ContentBiz archives from July 2000

Dave Evans of Content Site Nerve.com Reveals How They've Come Close to Achieving Profitability.
July 12, 2000... We hear it all the time -- "You can't make a profit with content on the Web." Well, guess what? Privately owned content site Nerve.com is just about to go into the black. We called up their marketing leader, Dave Evans to find out how. Q:...

FT Energy Uses Free Email Editorial to Sell High-Priced "Power" Report.
July 12, 2000... CASE STUDY CHALLENGE: Jon Starr, marketer for FT Energy's Management Reports, had a hot new $300 report to sell entitled, "Power Market Risk Management: A Survival Guide," but direct mail "response rates are decreasing and it takes a few...

StrategyWeek.com's CEO Explains How to Syndicate Content to Big Sites Like WSJ Interactive.
July 18, 2000... CASE STUDY CHALLENGE: How does a small start-up content site syndicate their content to the big guys?StrategyWeek.com's CEO/Founder Karen Lake (who had no prior publishing or syndication experience) sells her content to The Wall Street...

COMTEX's CEO Charles Terry on Rising Profits and New Competitors.
July 24, 2000... When we got Charles Terry, President & CEO of COMTEX News Network on the phone last week, he had literally just walked in the door after a two-week vacation. After we hammered him with all our questions he said he felt like he'd been thrown...