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ContentBiz articles from January 2004
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ContentBiz archives from January 2004
How to Convert Free Newsletter Readers into Pricey Paid Content Buyers -- Step by Step.(Interview)
January 12, 2004... CHALLENGE: "When I came here three years ago, the journals had an eTips newsletter in place," explains Element K Senior VP Marketing Doreen Bieryla. "It was weekly, it was free, and it cut across about 35 different paid subscription titles.
...
Online Ad Sales: How to Win More Insertion Orders in 2004.
January 19, 2004... According to AD:TECH survey results of heavy Net advertisers (link below) 41% have budgeted to increase spending in online ads, especially if behavior targeting is available.
Want to get your fair share of the growing pie? First you have to...
Online CPA Ads Sell More Books Than DRTV for Matthew Lesko.(Certified public accountants)(Direct Response Television)
January 26, 2004... CASE STUDY: "Matthew's built a publishing empire around the question mark suit," says Information USA (aka Lesko.com) VP Marketing Kim McCoy.
"He wears it everywhere, if I meet him at Starbucks, if he goes to his kids' soccer games..." And...