ContentBiz articles from January 2003

ContentBiz archives from January 2003

FT.com Tests Selling Subscriptions.
January 9, 2003... CHALLENGE: In the past FT.com relied on online ad sales for about 90% of its revenues. However with the worldwide ad sales slump, COO Zach Leonard wanted to make the site more financially secure by adding more revenue streams. Testing...

How SmartBrief Launched a Profitable Email Newsletter Business.
January 15, 2003... CHALLENGE: It's always been the case that although there are many fine association publications, for-profit trade magazines sell a whopping heap more ads than related association publications ever do. In fact, many associations farm out...

Exclusive Interview with Amazon's eDocs Director: Should You Be Selling Through Them?
January 22, 2003... Curtis Kopf, Amazon's Director for eBooks and eDocs, is a cheerful but guarded guy to interview. We asked him all the questions we figured publishers would like to know, and here's what he told us: -> eDocs vs. eBooks - What's the...

11% of Article Readers Convert to $14.95 eDoc Buyers at Ask The Builder's Site.
January 29, 2003... Editor's note on terminology: We've decided to follow Amazon's example and call anything long and book-like an ebook and anything shorter an edoc. However, since nothing's standardized yet, our interviewee in this Case Study uses the terms...