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ContentBiz articles from January 2002
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ContentBiz archives from January 2002
How to Sell Content to Free Readers -- 3 Online Publishers Profiled.
January 10, 2002... Over the past year, ContentBiz has made far more money selling ancillary products in our Knowledge Store than we have in selling advertising. We wondered if the same might be true of other niche publishers too. Here are three profiles to...
How Bankrate Kept Online Ad Revenues Steady Despite the Economy.
January 18, 2002... CASE STUDY
CHALLENGE: You name the publishing trend, and Bankrate's been at the forefront of it. The Company [OTC BB: RATE.OB] was founded as a print newsletter publisher in 1978, just as the first wave of affordable PCs were about to...
Fantasy Football Site Mingles Ad & Subscription Sales for Profits.
January 25, 2002... CHALLENGE: When William Del Pilar and Ryan Bonini co-founded fantasy football news site KFFL in 1996, they offered both subscriptions and ad sales practically from day one. Del Pilar says, "In order to make our marriages survive, we had to have...