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ContentBiz articles from January 2001
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ContentBiz archives from January 2001
Online Content Industry Growth Predictions for 2001: Books, Magazines, Newsletters and Newspapers.
January 5, 2001... Content was the very first industry to jump on the commercial possibilities of the Web back in 1994. That said, after six entire years you might expect the industry to have stabilized. Nope. Not at all. Almost every aspect of the content...
Brian Hecht Talks about Being a "Post-Bubble Dot-Com CEO" and What's Working for eNews.
January 10, 2001... We remember back in 1994 when the eNews biz dev team was going around cap in hand, trying to convince publishers that a Web- based virtual newsstand could amount to something. Many scoffed then, but these days eNews rules its niche of the Web....
How Moreover Got 100,000 Web Sites to Carry its Headline News Service.
January 10, 2001... CHALLENGE: Business news headline distributor, Moreover, launched in May 1999 with a big goal -- to get thousands of Web sites to carry its headlines -- but a very small marketing budget. (In fact the company received its first substantial...
Adventures in For-Fee Publishing: NewsRX.com Tries to Profit With Content Online.
January 17, 2001... Last February NewsRX launched a personalized health news- service they hoped consumers would pay a monthly subscription fee for.Recently, we checked in with the Company's Editorial Director Alan Henderson (AH) and President Charles Henderson...
SAM Magazine Tests Online Contest to Generate Qualified Subscribers.
January 17, 2001... CHALLENGE: The team at SAM Magazine, a controlled circulation trade publication targeting marketing professionals at medium- sized fast-growing companies, threw their 25+ years of direct mail expertise behind getting qualified subscribers for...
Princeton University Press Does Guerrilla Web Marketing so Well They Get Customer Fan Mail for It.
January 25, 2001... CHALLENGE: The Princeton University Press (PUP) publishes up to a hundred new books a season on a very wide variety of niche topics. It would be cost prohibitive to create a new direct mail or other traditional marketing campaign for each new...