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ContentBiz articles from February 2004
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ContentBiz archives from February 2004
How to Sell Online Content to the Dramatically Changing $46.5 Billion US Corporate Market.
February 3, 2004... Corporate America is "literally closing libraries", according to Lead Content Deployment Analyst Mary Corcoran of Outsell Inc.
"Your sales rep used to be able to call up and ask to speak to the person who runs the library. It's a lot...
Selling Subscription Renewals via Emailed Transactional Forms -- Hopeful Test Results.(Weiss Group Inc)
February 9, 2004... CHALLENGE: Lorna Lowery, Retention Director at Weiss Group Inc, a publisher of investment advisory newsletters, loves to test new tactics to boost subscription renewal rates.
Naturally she's tested email, but it's only had limited success....
How to Raise Subscription Site Conversions and Lifetime Value Rates (Checks Rule Over Cards).
February 17, 2004... More than 100,000 sites, including The Weather Channel and several CNET properties use the Internet Billing Company to process their reoccurring billing offers for content, downloads, and site access.
We interviewed Major Accounts Director...