ContentBiz articles from February 2003

ContentBiz archives from February 2003

Behind-the-Scenes at Weatherbug: Ad Sales Tactics That Work.
February 6, 2003... CHALLENGE: Andy Jedynak, WeatherBug's General Manager, stresses, "It took years before we launched. For ten years all we did was build our weather network." Although Weatherbug is the Web's #1 weather information source, the whole thing...

Test Results from Weatherbug's Pro-Version Subscription Sales Campaigns.
February 13, 2003... CHALLENGE: Every week, the staff at Weatherbug meet to go over the past seven days' emails from users. The techies want to make sure the download is as smooth as possible, ad sales are looking for input on sponsors, the content team want...

5 Ad Sales Hiring Mistakes - How to Avoid Hiring the Wrong Person.
February 20, 2003... There's definitely been a strong upsurge in online ad sales job openings in past 45 days. In fact, without even looking we're aware of at least two dozen online publishers who are hiring. However, it doesn't mean you can just hire telephone...

How Economist.com Juggles Ad and Content Sales: A Big Lesson About Paid Barrier Visibility.
February 26, 2003... CHALLENGE: So you're a trusted 160 year-old brand with a lot of top-notch business analysis content. That's a pretty good basis for launching an online venture. But you can't have a content free-for-all because you don't want to...