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ContentBiz articles from February 2002
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ContentBiz archives from February 2002
CQ Daily Gains $200k Subscription Sales By Switching from Print to Email Delivery.
February 1, 2002... CASE STUDY
CHALLENGE: Founded in 1945, Congressional Quarterly launched its first online, real-time news service in 1994 and now derives about half its revenues from online content offerings. But although the Company's an epublishing...
SPECIAL REPORT: How to Sell More Internet Advertising.
February 15, 2002... According to the results of ContentBiz's recent reader survey, 88% of you are definitely interested in hearing how to sell more online advertising.
So, we contacted leaders from two of the most well known online ad sales consultancies in...
Six Tactics NYTimes.com Used to Convince Media Buyers to Test a New Online Ad Unit.
February 22, 2002... CASE STUDY
CHALLENGE: By late 2000, Craig Calder, VP Marketing New York Times Digital, was feeling increasingly frustrated, "Despite the fact that Media Metrix numbers showed that our audience was growing, loyalty increasing, and time...