ContentBiz articles from February 2001

ContentBiz archives from February 2001

How Moreover Got 10.21% Click Through on Ads Driving Traffic to News Coverage Online.
February 1, 2001... CHALLENGE: When Thomas Korte, Director of Marketing at Moreover.com, came in to work the morning of the US election last November, the company's editors had been hard at work for hours selecting the best news headline picks for their syndicated...

WSJ.com Markets Subscriptions Through a Teasing Personalized Email Service.
February 8, 2001... It's a fiendishly clever campaign. Now anyone can sign up to get a totally free personalized daily email from WSJ.com featuring the latest headlines on up to 10 companies of your choice. You can even choose what time of day you'd like to...

Lessiter Publications Surprised at Popularity of Email Newsletter for Farmers.
February 8, 2001... A few months ago, Lessiter Publications decided to test offering a free email newsletter to prospective subscribers for their $37.95 No-Till Farmer print newsletter. Marketing Manager Erin Lade says, "We wondered if it would be worth it. Do...

Cabot Heritage Has "Unbelievable Success" Selling Email Subscriptions Through Email Newsletter Ads.
February 8, 2001... CHALLENGE: Over the past five years, most print newsletter publishers have seen direct mail costs rise in reverse proportion to results. So, Cabot Heritage Corporation, publishers of the venerable Cabot Market Letter and the newer Cabot's...

How Ancestry.com Grew to 300,000 Paid Online Subscribers.
February 15, 2001... We admit it. We knew Ancestry.com was a very popular site when we called Roger Smith, Director of Marketing, for an interview; but, we didn't know it was the third largest paid subscription site in the world! Ancestry.com's success story is a...

Gordon Hughes, American Business Media CEO, Predicts the Future of Trade Magazines Online.
February 15, 2001... Last May, B2B publishing association American Business Press changed its name to American Business Media. We contacted CEO Gordon Hughes to learn how his 215 members who between them produce 1,200 magazines and various ancillary products for...

internet.com's Phillip Won Discusses M&As and Valuations for Web-Only Publishers.
February 15, 2001... We first met Phillip Won when he contacted us last Summer to see if we'd make a good acquisition for internet.com. There's not a lot of distinction in this, because Won contacts sites like us every day of the week. In fact if Internet-related...