ContentBiz articles from December 2000

ContentBiz archives from December 2000

Survey Reveals Email Newsletter Ads Outperform Banners by More Than Double.
December 6, 2000... List-Universe has announced the results of its email newsletter industry survey conducted this Fall. 95 newsletter publishers reported figures anonymously. Newsletters aimed at consumers had a median average of 21,350 subscribers; sold ads for...

Content Syndication Expert Valerie Voci of Washtech.com on Pricing and Tactics.
December 6, 2000... Valerie Voci is one of those enormously knowledgeable people who can answer thorny content syndication and licensing questions with easy, matter-of-fact authority. She's also incredibly busy, with her new job as PostNewsweek's Washtech.com...

United Communications Group Uses Free Email Discussion Groups to Grow Paid Subscription Sales.
December 6, 2000... CHALLENGE: United Communications Group (UCG), a business information company with subscription newsletters, databases and ancillary product lines for the telecom, healthcare, energy, transportation, government, financial and IT industries, has...

Christian Science Monitor Has Eight Times More Readers Online Than in Print.
December 13, 2000... These days hot start-ups are out of fashion while solid, old brand names are coming back in. In that spirit, we interviewed two of the business leaders behind the Christian Science Monitor's Electronic Edition (CSMonitor.com) -- Jonathan Wells,...

getAbstract Uses Four Classic Tactics to Sell $299 Online Subscriptions to Businesspeople.
December 13, 2000... CHALLENGE: getAbstract creates and distributes five-page, electronic, summaries of thousands the world's best business books in German, Spanish and English. The Company's primary business model is a classic one -- selling site license...

How Mike Shatzkin Rules the Online Content Business for Sports Junkies.
December 20, 2000... By Claudia Levine ContentBiz.com NY Correspondent We were fortunate enough recently to catch up with Mike Shatzkin, founder and CEO of The Idea Logical Company. His firm develops content for sports junkies. The big news, though, is how...

The Atlanta Journal Constitution Develops New Content Revenue Streams to Profit Online.
December 20, 2000... CHALLENGE: Ginny Everett, Director of Information Services for the Atlanta Journal Constitution's AJC.com site, is in charge of inventing new ways to make money with newspaper content online. As she puts it, "My role is to develop revenue...