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82% of Audible Revenues Now From Subscriptions; Audible Emulates HBO.
August 1, 2003... CHALLENGE: When Audible first launched in November 1997, it seemed more like Amazon than anything else. The home page displayed a bunch of book covers that shoppers could buy a downloadable digital-audio version of.
"The site was an Amazon...
How to Sell $300 Online Subscriptions to Consumers -- StreetAuthority's Low-Cost Tactics.
August 21, 2003... CHALLENGE: "I have two kids, car payments, all that stuff," says Lou Betancourt.
Despite this, after years of serving as marketing director for newsletters such as Louis Rukeyser's Wall Street, Betancourt had the entrepreneurial bug real...