ContentBiz articles from August 2001

ContentBiz archives from August 2001

Ancestry.com Doubles Paid Subscribers to 400,000 While Cutting CPA by 75%.
August 2, 2001... There's a new truism being bandied about by content industry analysts. It usually runs, "Content companies can be profitable online, but only if they are already well-established offline brand names, or if they are in tiny niches." We're...

New Report: Selling Subscriptions to Internet Content.
August 9, 2001... Are you interested in selling subscriptions to a Web site or email newsletter? We've gathered behind-the-scenes details and tips from eight of the top experts in the field -- including marketers at ConsumerReports.org and Hoovers.com, as...

Publishers: Stop AOL, Hotmail & Yahoo from Putting Newsletters into "Bulk Mail" Folders.
August 9, 2001... The number one problem facing email newsletter publishers today is the fact that the email services that millions of subscribers use to get issues -- AOL, Yahoo Email and Hotmail -- now have systems which automatically dump any incoming email...

Anne's Column: Mama's Got a Brand New Blog.
August 9, 2001... Here's the scoop: although some ContentBiz readers (and even a List-of-the-Day reviewer) say they like the personal touch my regular column brings to this newsletter, I've never been completely comfortable mixing "my" news with "real" news. ...

Eight Ways to Avoid Getting Burned Financially by Online Ad Brokers.
August 9, 2001... First things first -- online ad brokers have done publishers a great service, and many sites wouldn't be alive today without them. That said, countless sites are carrying heavy loads of bad debt from deals with brokers who are either inept at...

Exclusive Interview: Salon.com's COO Reveals Behind-the-Scenes Business Details.
August 16, 2001... Many worrisome or outright negative stories have been written about Salon by the general business press this year, featuring questions such as: Are they crazy to try the subscription model? Are they another bloated dot-com that should be put to...

eDiets Profitably Sells Millions of $65 Diet Counseling Subscriptions Online.
August 17, 2001... CHALLENGE: eDiets was never supposed to be a Web-based service. Back in 1996, founder and CEO David Humble's idea was to put interactive kiosks into real-world supermarkets. EVP Business Development Ronald Caporale explains, "The theory...

Guru Elaine Tyson's Five Tips for Growing Online Subscription Sales.
August 24, 2001... Since 1982, Elaine Tyson of Tyson Associates has helped more than 200 B2C and B2B magazines improve their subscription marketing efforts. We contacted her for some practical advice on how online subscription marketers could improve their...

ipicturebooks Tests Variety of Business Models to Sell Children's eBooks.
August 24, 2001... ipicturebooks, Time Warner-funded publishers of eBooks for children, have found the going is tough. Although the Company's 'Shrek Activity eBook' was the #1 bestselling eBook at Amazon in June, Jim Kirchman, VP Marketing admits that the title...