ContentBiz articles from April 2003

ContentBiz archives from April 2003

How Zacks.com Profits by Selling 3rd Party Subscriptions and Online Advertising.
April 3, 2003... CHALLENGE: "June 2001 was the low-point. We'd gone from five million pageviews per month to 800,000. Nobody was buying advertising. It was going straight to the toilet and losing $50,000 a month," remembers Stephen Reitmeister EVP Zacks...

Allrecipes Uses Metrics Tracking to Increase Ad Sales 40%.
April 10, 2003... CHALLENGE: Like the perfect souffle, Allrecipes has risen to the top of the food site rankings. It's the classic community success story, with its core content a database of visitor-submitted recipes attracting millions of monthly visitors. ...

How to Sell More Books, eBooks & PDFs Online: Tips from BookZone's Mary Westheimer.
April 17, 2003... Books, instant reports, PDFs, eBooks, eDocs, article compilations, one-offs... whatever you call them, books in any format are a significant source of ancillary revenue to many content sites. Publishers who focus on ad sales have told us...

SportingNews.com General Manager Reveals (Some) Online Business Data.
April 29, 2003... By Anne Holland, anneh@marketingsherpa.com I've just interviewed Jason Kint, VP & General Manager Online at SportingNews. He wasn't able to give me enough data for a full fledged Case Study, but he did share these interesting details: ...