ContentBiz articles from April 2002

ContentBiz archives from April 2002

How to Conduct an Online Survey, Part II The Art of Question Writing.
April 2, 2002... **** Note: See Part I of this series, How to Set Goals: http://www.contentbiz.com/sample.cfm?contentID=1980 See Part III: Testimonials at: http://www.contentbiz.com/sample.cfm?contentID=1995 **** Last week, we discussed how to set a...

Online Surveying Part III: How to Gather & Use Testimonials That Grow Sales.
April 9, 2002... Every experienced marketer on this planet will tell you -- testimonials make a huge difference in sales, especially online. 1. Solid testimonials can create the trust a potential buyer needs if you're an online-only company ("Look real-word...

PUBLISHER'S NOTE: Reality-Based Advice on Wireless Publishing, Advertising & Profits.
April 16, 2002... Over the past 12 months, Melinda Gipson, NAA Director New Media Business Development, has corralled literally dozens of experts, researchers, consumers, and publishers into revealing what really, honestly works in wireless publishing. She...

Newsletter Gets 80% Paid Renewal Rate with a Four-Part Email Campaign.
April 17, 2002... CASE STUDY CHALLENGE: Four years ago, Fred Langa, Former Editorial Director of CMP's Windows Magazine, left the corporate world to try his luck at self-publishing an email newsletter, LangaList. In its first three years, LangaList's...

How to Conduct an Online Survey Part IV: Getting Responses.
April 23, 2002... We were dumbfounded the other day to receive a "survey" in the body of a text email from a newsletter editor. "Please type your answers here and reply," he wrote. In this day and age of easy, cheap online survey forms, it doesn't make any sense...

Professional News Site Switches from Free to Paid.
April 23, 2002... CASE STUDY By Contributing Writer, Marlene Jensen CHALLENGE: As the free Web version of a $190 year print newspaper for legal and business professionals in Maryland, The Daily Record Online was attracting 20,000 visitors per weekday. ...

3-Tiered Subscription Service Maximizes Profits for InvestmentHouse.com.
April 30, 2002... CASE STUDY CHALLENGE: How does a website -- with a limited number of potential subscribers -- maximize its revenues from subscribers who have different levels of information needs? CAMPAIGN: Over the past five years, Eric Aafedt, CEO...