ContentBiz articles from April 2001

ContentBiz archives from April 2001

Booklocker's March eBook Sales 20% Higher Than Any Prior Month.
April 6, 2001... "Smaller ePublishers are doing very well!" Angela Hoy, President Booklocker.com told us today, "It's the MightyWords, ExLibris and iUniverse's who accumulated massive debt who are having a hard time now, just like other dot-coms." Hoy says she...

How Publishers Can Take Advantage of the "Huge Jump" in Corporate Email Newsletters.
April 19, 2001... When Jeff Mesnik says, "We're about to see a huge jump in email newsletters -- in the next few months just about every business will have their own," you might be tempted to take this with a grain of salt because he's VP Sales & Marketing for...

Fair Measures Invents Profitable New Products by Analyzing Its Site Traffic Logs.
April 19, 2001... CASE STUDY CHALLENGE: About a year ago, ContentBiz ran a Case Study on the tactics Fair Measures boosted content and training sales by redesigning their Web site's home page to appeal to the visitor's perspective. (See link below for this...

Affiliate Wire: How 7 Competing Publications Banded Together to Grow All Their Web Traffic.
April 26, 2001... As we've reported many times, hotlinked headlines are a great way to drive targeted traffic to your content site. About a year and a half ago, Brian Clark Producer of the ReveNews.com site decided to create and plant a headline newsfeed from...

FreelanceSuccess.com Grows Ancillary Revenues with eCourses.
April 26, 2001... When Publisher Jennie Phipps acquired Freelance Success last summer, the seven-year-old newsletter had about 450 subscribers paying $89 a year for print copies. She immediately cut costs by going electronic only. In order to migrate them...