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ContentBiz back issues
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12 Lessons from MyStockOptions.com on Selling Subscriptions, Site Licenses, & Print-to-Online.
January 4, 2005... When MyStockOptions.com launched in 2000, granting lucrative stock options was a common incentive across the dot.com landscape. And a belief in ad-driven free content sites was prevalent.
Enter MyStockOptions.com, a free Web site offering practical information and financial calculators...
How to Create a Sub Site Business Execs Love So Much That Raising the Price Doesn't Cause a Blip.(subscription sites)
August 10, 2004... CHALLENGE: Phil Binkow, CEO Financial Operations Networks, doesn't come from publishing. He had no idea of how to start a business information company.
But, after he sold his electronic payment processing business to a large public company a few years ago, he was consumed with the...
Print Newsletter Publisher Cuts Back on Direct Mail Because Internet Sales Are Booming.
August 24, 2004... CHALLENGE: Quick stat -- according to MRI's Fall 2003 data on how typical media consumers use the Web, readers of Field & Stream and Outdoor Life magazines are among the absolute least likely to spend much time online.
That didn't stop Don Causey, President Oxpecker Enterprises, from...