ConsumerMarketing Biz articles from September 2003

ConsumerMarketing Biz archives from September 2003

Olive Garden Radically Revamps Email Newsletter Format & Gains 57,000 Customer Referrals in 90 Days.
September 8, 2003... CHALLENGE: "Our newsletters were struggling with more opt-outs than opt-ins," says Wendy Babb, Olive Garden Associate Brand Marketing Manager. Olive Garden was one of the first major restaurant chains in the US to test email newsletters,...

Regional Marketing on the Internet: How GoldStar Events Sells Entertainment Tickets in California.
September 15, 2003... CHALLENGE: "To be honest, the whole locality issue of the business makes marketing a challenge," says Jim McCarthy, Co- founder & Marketing Head, Goldstar Events. Goldstar sells inexpensive tickets online for a variety of live...

Usability Lab Results - LEGO Tests Site Revamp Ideas to Please Both Parents and Kids.
September 23, 2003... CHALLENGE: Just about the worst thing you can do to a successful Web site is to launch a complete revamp. Your loyal visitors will be upset, plus you can't reliably compare apples-to-apples to figure out how well elements of the new site...

Multi-Channel Marketing - How Bombay Company Combines Retail Stores, Catalogs, Web, and Email.
September 29, 2003... "That's the Internet group, they sell stuff online." That's how Matt Corey, VP Internet Operations, sums up Bombay Company's initial attitude when he started in early 2002. Now 18-months later, the multi-channel concept is firmly ingrained...