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ConsumerMarketing Biz articles from September 2002
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ConsumerMarketing Biz archives from September 2002
Shoe Store Uses Emailed Postcards to Raise Sales Dramatically (Fun Creative Samples Included).
September 6, 2002... CHALLENGE:Helen Bateman, Owner of and Chief Designer for the Helen Bateman shoe store in Edinburgh, Scotland would never consider selling her shoes online or via email, "I'm obsessed with fit. There are a lot of places you can buy shoes on the...
Ticket City Measures Print Newspaper vs Ezine Ads.
September 12, 2002... CHALLENGE:Ticket City is perhaps best known for its toll free number 1-800-SOLDOUT which it advertises everywhere you could possibly imagine.
"It's been sort of a guerilla approach to marketing," explains VP marketing Zach Anderson, "from...
How to Sell Soup Online with Free Samples.
September 20, 2002... by Contributing Editor Mark Brownlow (Note: Amounts cited below are in US Dollars.)
CHALLENGE: You'll probably find soup on everyone's top 10 list of things you definitely don't want to be selling on a website. Sandwiched somewhere between...
Clif Bar Defies Typical Online CPG Strategies to Deliver Personalized Customer Service.
September 26, 2002... CHALLENGE: Like many consumer packaged goods companies, Clif Bar worried about its online strategy. Unlike many CPGs, which are conditioned to appeal to the masses in ad campaigns, but are rarely able to develop customer intimacy, Clif was used...