ConsumerMarketing Biz articles from September 2001

ConsumerMarketing Biz archives from September 2001

Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign.
September 8, 2001... A year before BMW's online Films and Ford Explorer's famous Yahoo! home page, rich media ad, Honda Europe was testing rich media email campaigns.This particular campaign was devised in the Spring 2000 by Dow Carter and The Leith Agency to...

Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign.
September 8, 2001... A year before BMW's online Films and Ford Explorer's famous Yahoo! home page, rich media ad, Honda Europe was testing rich media email campaigns.This particular campaign was devised in the Spring 2000 by Dow Carter and The Leith Agency to...

Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign.
September 8, 2001... A year before BMW's online Films and Ford Explorer's famous Yahoo! home page, rich media ad, Honda Europe was testing rich media email campaigns.This particular campaign was devised in the Spring 2000 by Dow Carter and The Leith Agency to...

Women Begin to Dominate Online Shopping: Top 3 Tactics to Sell to Them.
September 18, 2001... More women than men in North America are online. And according to PC Data Online's research, by last year women between the ages of 35 and 44 were a dominant e-retail force. Online stores with female buyer demographics, such as JCPenney.com and...

Marketing Secrets of a Profitable, Multimillion Dollar eRetailer You Probably Never Heard of.
September 20, 2001... CASE STUDY Some mainstream marketers don't take DRTV (direct response television) advertisers very seriously, because infomercials and QVC plugs can seem kind of chintzy compared to a glamorous Madison Avenue branding campaign. But,...

WARNING: Search Engines Often Ignore Sites Using Flash -- What You Need to Tell Your Web Designer.
September 20, 2001... Lots of marketers are allowing their Web designers to add Flash to make their sites look more exciting and compelling. Problem is, the search engines are not currently indexing Flash, and can't read the information contained within the Flash....

Sharper Image Tests European eRetail Launch.
September 27, 2001... CASE STUDY CHALLENGE: Although Sharper Image's stores and mail order catalogs are fairly high profile in the United States, the company had a minimal offline presence in Europe. There were three branded stores in Switzerland, a few...