ConsumerMarketing Biz articles from September 2000

ConsumerMarketing Biz archives from September 2000

Letsbuyit.com Partners with Dominos.co.uk for Viral Marketing Success.
September 6, 2000... CHALLENGE: letsbuyit.com is keen to promote itself as an online community, not least because of the nature of its service (the more people that buy, the lower the price -- they call it co-buying'). So -- how does letsbuyit.com, currently...

Letsbuyit.com Partners with Dominos.co.uk for Viral Marketing Success.
September 6, 2000... CHALLENGE: letsbuyit.com is keen to promote itself as an online community, not least because of the nature of its service (the more people that buy, the lower the price -- they call it eco-buying'). So -- how does letsbuyit.com, currently...

Letsbuyit.com Partners with Dominos.co.uk for Viral Marketing Success.
September 6, 2000... CHALLENGE: letsbuyit.com is keen to promote itself as an online community, not least because of the nature of its service (the more people that buy, the lower the price -- they call it eco-buying'). So -- how does letsbuyit.com, currently...

3M's Target Practice: The Rich Media Banner 22% of Viewers Couldn't Resist Playing With.
September 18, 2000... CHALLENGE: When the 3M Ergonomics Division came up with their Precise Mousing Surface' thingy (which offers a noticeable edge over traditional mouse pads, we're told) they wanted a way to make people really experience the difference. Without...

3M's Target Practice: The Rich Media Banner 22% of Viewers Couldn't Resist Playing With.
September 18, 2000... CHALLENGE: When the 3M Ergonomics Division came up with their ePrecise Mousing Surface' thingy (which offers a noticeable edge over traditional mouse pads, we're told) they wanted a way to make people really experience the difference. Without...

3M's Target Practice: The Rich Media Banner 22% of Viewers Couldn't Resist Playing With.
September 18, 2000... CHALLENGE: When the 3M Ergonomics Division came up with their ePrecise Mousing Surface' thingy (which offers a noticeable edge over traditional mouse pads, we're told) they wanted a way to make people really experience the difference. Without...

iTurf's gURL.com Drives Teen Traffic with Yahoo! Chats.
September 22, 2000... For the past year teen site gURL has been successfully driving traffic and raising brand awareness by doing a series of Yahoo! chats. Laurel Wells, gURL's Director of Marketing told us other women's sites should approach Yahoo, "they're great...

Top 5 Lessons from the "Marketing to Women on the Web" Event.
September 22, 2000... More than 100 leading marketers from companies such as Merrill Lynch, Kimberly-Clark, Women.com and autobytel.com attended IIR's Marketing to Women on the Web event last week. Here's a quick summary of the top five lessons we learned there: ...

How Oil of Olay Gets Thousands of Women to Request New Product Samples Online.
September 22, 2000... CASE STUDY CHALLENGE: When Procter & Gamble's Oil of Olay launched a new anti-aging moisturizer Total Effects, this Summer, they knew it would be tough to get attention. Brand manager Tim Simonds explains, "it's a very crowded...

RightStart.com Grows Sales 148% With Direct Response TV and Radio Spots to "Mommies".
September 22, 2000... CASE STUDY CHALLENGE: Last Christmas shopping season RightStart.com, the online arm of The Right Start stores for parents, needed a campaign that would drive substantial "Mommy" traffic and online sales. However the mass media was already...