ConsumerMarketing Biz articles from October 2003

ConsumerMarketing Biz archives from October 2003

Nokia Tests Viral Marketing Via Bloggers to Launch New Phone.
October 6, 2003... CHALLENGE: "People are consuming media in different ways now," say Nokia's Manager Consumer Marketing, Bridget Ahr. "They're not sitting in front of the TV as they used to. How could we talk to people where they hang out?" This spring, Ahr...

Streamed TV Commercial Helps Site Sales Conversions Rise Above 30%.
October 13, 2003... CHALLENGE: Although IdeaVillage, distributors of the Finishing Touch hair remover, included both a URL and an 800-number on TV commercials, only one percent of orders came through the Web. Sales from the 800 number were "outstanding," while...

PhoneHog Tests 100 Online Registration Form Variations to Improve Conversion Rates 38%.
October 21, 2003... CHALLENGE: "We were shooting in the dark trying to improve our online registrations," remembers PhoneHog President Phil Nadel. The service, an offering from Gulfstream Internet, sounds almost too good to be true: In exchange for viewing...

Six Online Advertising Media Directors Speak Out: What's Working, Worries, & Pet Peeves.
October 28, 2003... What are the hot buttons in the online advertising space today? We chatted with six online media directors who will be attending (or speaking at) next week's AD:TECH show in New York. Here's what they told us... -> The good news At...