ConsumerMarketing Biz articles from October 2002

ConsumerMarketing Biz archives from October 2002

When Over a Million Play Radio Shack's Online Game, Toy Sales Soar.
October 4, 2002... CHALLENGE: John Dennie, Director of Online Marketing for Radio Shack, jumped at the chance to build brand awareness with children by partnering with Nickelodeon for a holiday promotion surrounding the movie, "Jimmy Neutron, Boy Genius." ...

How a New Loyalty Program Raised Sales 30% for a Florida Retail and Restaurant Group (in August!).
October 11, 2002... CHALLENGE: Michael Klauber was one of the very first restaurateurs to launch a Web site (in 1994), accept reservations online (1995) and to start an email newsletter for patrons (in 1998.) These initiatives were so successful that he...

McDonald's Chipotle Restaurants Revamp Site & Email Campaigns to Maximize Viral Pass-Along.
October 17, 2002... CHALLENGE:Dan Fogarty, Director Propaganda & Manipulation (yes that is his real title), for McDonald's hip burrito chain Chipotle, received far more customer email from the chain's Web site than anyone ever expected. Fogarty explains,...

How Flexcar Gets a 72% Marketing Email Newsletter Open Rate.
October 24, 2002... CHALLENGE: With a tiny "multi-hundred" ad budget, Flexcar auto rental service desperately needed a cheap solution to spur usage and to help the Company grow more quickly. Director of Marketing John Williams was already having print...

Goody's Chain Store Tests Emailed Coupons.
October 31, 2002... CHALLENGE: Bob Goodfriend CEO of Goody's Family Stores, a chain of 332 apparel stores in the Southeast, wanted to make more money from his Web site without actually turning it into an ecommerce site with all the attendant logistical headaches....