ConsumerMarketing Biz articles from October 2001

ConsumerMarketing Biz archives from October 2001

eRetailers Losing Billions Due to Useless Site Search Functions: Top 7 Tools for Your Web Site.
October 3, 2001... By Paul Bruemmer, CEO Web-Ignite Ever tried to use the search box on an ecommerce site to find a particular product or service? Did you actually find what you were looking for easily? Or did you get either no result, or so many results...

eMarketing to the Upper Classes.
October 5, 2001... CASE STUDY Note to Americans: If you read British novels, you'll notice that whenever scenes are set in upper middle to upper class households, there's invariably something called an "Aga" in the kitchen. Agas are to kitchen stoves what...

iGive.com Signs Up 250,000 Online Shoppers via 16,000 Local Charity Viral Campaigns.
October 11, 2001... CASE STUDY The whole online giving arena has changed dramatically due to the events of September 11th. Americans and others have opened their pockets, pouring donations into the Red Cross and other related organizations. This is a great...

How Click and Mortar Sur La Table Doubled Online Sales with Low-Cost Integrated Marketing.
October 18, 2001... CHALLENGE: When Carly Glassmeyer accepted the job of ecommerce marketing manager for Sur La Table a year ago, the Web wasn't even remotely a top priority for the gourmet cookware retailer, which operates 22 stores across America and sends...

Adding Site Audio to Engage Young Adult Shoppers.
October 25, 2001... CHALLENGE: Every year thousands of college students and new graduates move to New York City from all over the world. It's infamously difficult to find an affordable apartment in Manhattan, so many of them surf the Net beforehand hoping to get...