ConsumerMarketing Biz articles from November 2003

ConsumerMarketing Biz archives from November 2003

Fredericks of Hollywood Tests PPC Campaigns & Landing Pages.
November 3, 2003... CHALLENGE: From the latest Charlie's Angels movie to the hit TV spy show Alias, fabulous, burlesque-style, fashion is the look of the day (or rather, night). Where better to shop for it, but from the company that pioneered the look? The...

Affiliate Summit 2003 Wrap-Up Report: How to Get Top Performers & Avoid the Big Fears.
November 10, 2003... Whether you call it CPA advertising, pay-for-performance or affiliate marketing, according to the organizers of last week's Affiliate Summit in NYC, it's a $14 billion industry. Here's what we learned at the show: -> Who are the top...

Four Ways Dell Quadrupled Home & Home Office Online Sales Conversion Rates.(Editorial)
November 18, 2003... By Contributing Editor Mark Brownlow When you're doing over $2.8 billion a year in online consumer sales alone, even a tiny change in conversion rates has big dollar implications. So how does Dell maximize that key metric? Sam Decker,...

How to Get Online Teens to Love Your Retail Brand: Lessons from PacSun.
November 24, 2003... CHALLENGE: When brick and mortar retailer PacSun launched its first Web site in December 1998, they were far ahead of the pack. The site was super cool for its time with an all-black background and a Welcome headline. (Remember those days?) ...