AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
ConsumerMarketing Biz articles from November 2002
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ConsumerMarketing Biz archives from November 2002
How to Succeed in CPA Advertising and Convert 30% of Samplers to Buyers - the TrimLife Story.
November 8, 2002... CHALLENGE: Three years ago, the TrimLife weight-loss supplements business was owned and operated by a couple working out of their basement. Michael Taylor Alvarez, Director of Advertising, says, "They sold maybe one or two bottles a day."
...
How to Increase Online Store Profits with Database Marketing - How PC Mall Does It.
November 15, 2002... CHALLENGE: Like many online retailers with roots in the traditional print catalog world, PC Mall, Inc. (NASDAQ:MALL) has always been to some extent a database-driven company.
From day one the company was less focused on heavy traffic and...
How GM Goodwrench Uses an Advertising Extranet to Help Dealerships Stick to Approved Branding.
November 21, 2002... CHALLENGE: Every January GM Goodwrench used to mail its 7,000 dealerships a big thick binder that was packed with more than 500 pages of instructions and sample "slicks" on how to create ads for newspapers, radio, TV, and customer mailings.
...