ConsumerMarketing Biz articles from November 2001

ConsumerMarketing Biz archives from November 2001

How to Translate a TV Ad into an Online Promotion.
November 1, 2001... CASE STUDY CHALLENGE: Starting with a SuperBowl ad in 2000, AutoTrader.com has invested millions in high profile TV spots mainly during NFL, NASCAR and NCAA broadcasts.Luckily it works. John Kovac, Director of Advertising, says, "Our...

4th Quarter Online Merchandising Research Results: 100 Online Retailers Reviewed.
November 5, 2001... For MarketingSherpa readers only -- here is the invaluable four-page summary of the the e-tailing group's 4th Quarter 2001 Merchandising Scan of 100 e-commerce Sites. Note: Timely features & functions that could help merchants improve...

How to Prep Your Site for Holiday Shoppers: 35 Tips to Raise Sales.
November 5, 2001... During last year's November - December holiday season, $12.5 billion was spent online. This year there are more online shoppers than ever before. And comScore research indicates that as of last week, the immediate e-Retail slump caused by the...

Teens Send 25 Million Messages to Warner Bros. Records Instant Messaging Ad Campaign.
November 8, 2001... CASE STUDY CHALLENGE: Back in the summer of 1987, music industry marketers turned an unknown teenager named Tiffany into a top selling star by going to where the teens were -- shopping malls. 14 summers later, Betty Lin, a marketer at...

Marketing Services to Consumers Online: How Clearwater Landscapes Profits by Breaking 5 Rules.
November 16, 2001... CASE STUDY Note: Although the following Case Study is about a small business (which we normally don't cover much), we're pretty sure almost every size company marketing to consumers online today will get at least one useful takeaway from...

Marketing Diary: What an Online Marketer Learned by Taking a Job in Offline Sales.
November 28, 2001... Editor's Note: When much-respected Internet marketer Don Skarzenski found himself abruptly unemployed recently, he discovered the down-economy meant that finding a new emarketing job right away would be tough. Instead of sitting around waiting...

Bombay Sapphire Tests Online Brand Building.
November 29, 2001... CASE STUDY CHALLENGE: Although BOMBAY SAPPHIRE is famous brand of gin, parent-company Bacardi Global Brands Inc. didn't put up a public Web site for the brand until just six months ago. Gary Chau, Global Manager for Online Marketing and...