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ConsumerMarketing Biz articles from November 2000
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ConsumerMarketing Biz archives from November 2000
Top 10 Out-of-Home Media Buy Options for Web Sites Targeting Women.
November 8, 2000... Many consumer site marketers these days are under pressure to find methods beyond the banner to drive traffic to their sites. Are there options beyond same-old, same-old TV, radio, direct mail and print? You bet! Stacy Sibley, Director of Media...
StartSampling Reveals Marketing Test Results: Banners are Clear Winners Over Print and Radio.
November 8, 2000... CHALLENGE: StartSampling's mission is to become the Web middleman between packaged good companies such as Hershey Foods and the highly qualified consumers they'd like to send product samples to. During its first year in business the site...
Giftsforbirds.com Targets Lads Who Hate Shopping with Print Media Ads... and Free Beer!
November 9, 2000... Giftsforbirds.com, as the name suggests, is an e-tail site for those men (we know a few) who just haven't got a clue when it comes to buying presents for the women in their life. Yeah, yeah, we know, it's not very PC (especially the "birds"...