ConsumerMarketing Biz articles from May 2004

ConsumerMarketing Biz archives from May 2004

Top 9 Search Marketing Tactics eBags Uses to Drive Online Sales Profitably.(eBags.com )
May 3, 2004... Online retailer eBags uses search to promote its stock of 8,000 bags and accessories. They're a company known for heavy testing -- including Web design and email tweaks -- which is how they've grown to be the largest profitable eretailer in...

New Personalized Talking Character eCard Format Generates 10X More Viral Response.(Sympatico)
May 4, 2004... CHALLENGE: "We were looking for something fun that would breathe some new life into ecards," says Veronica Holmes, Senior Director Corporate Development for Web portal Sympatico (a division of Bell Canada.) "We often do ecards that...

New Online Ad Study Data: Clicks and Conversions Plummet After Five Impressions.
May 11, 2004... On average, 33% of all online ad impressions occur after a user has already seen an ad campaign 10 times -- which is a waste of the advertiser's money, according to Young-Bean Song, Director of Analytics, Atlas DMT. "If you have a choice...

How to Sell More Consumer Electronics Online (and Off) by Adding Interactive Video to eRetail Pages.
May 18, 2004... CHALLENGE: Although it's booming, the digital camera business is intensely competitive with players such as Canon, Nikon, and Sony duking it out with up to dozens of different product offerings each. And, like most consumer electronics...

Reality Marketing Story Part I: Upstart Interactive Agency Lands Big Fish TV Client.(The Lift Network )
May 25, 2004... By Contributing Editor Anna Murray It's Saturday night and the cell phone rings. Jeanniey Mullen's big new client. "Jeanniey, for the shoot. We need 3 props. We need them to be designed and we need them by Thursday. Oh, and they need...

Consumers Who Download Vail's SnowMate Desktop Application Click 75 Times on Average.(Vail Resorts Inc)
May 25, 2004... CHALLENGE: Kam Rope, Senior Online Marketing Manager for Vail Resorts (NYSE: MTN), loves to test neat guerrilla marketing tactics. Every year she dutifully keeps banner campaigns running and helps maintain and enhance the resort chain's Web...