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ConsumerMarketing Biz articles from May 2003
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ConsumerMarketing Biz archives from May 2003
How to Improve eRetail Partner Sales Without Cannibalizing Your Own Online Sales.
May 7, 2003... CHALLENGE: "The category lends itself to pushing out new technology quickly at an inexpensive price. But you need someone who can show it, if you want to sell it." says Matt Dargis, Director of Sales at D-Link Systems, Inc.
Two years ago -...
Special Report Part I: Emailing Aging Boomers vs. Seniors.
May 12, 2003... Over 90% of US boomers use email -- and studies show they love it.
But they're a tough sell: they're generally considered to be more vocal and more demanding consumers, who will not be content with standard offers that may have worked with...
How to Collect More Email Names for Your List by Asking Brick-and-Mortar Customers for Them Offline.
May 19, 2003... CHALLENGE: Within a few weeks of starting work as Director of Business Intelligence & Database Management, Menka Uttamchandani was ready with a slew of new plans for her company. It was summer 2001.
But that company - Affinia (formerly...