ConsumerMarketing Biz articles from May 2002

ConsumerMarketing Biz archives from May 2002

How BabyCenter Gets 60% of Online Store Sales from Registered Members.
May 2, 2002... CASE STUDY by Contributing Writer Jane E. Zarem CHALLENGE: Fewer customer segments are as large or as eager for helpful information as the combined population of pregnant women and new parents. And fewer good excuses exist for women (and...

How the United Way of Greater Toronto Grows Online Donations.
May 17, 2002... CASE STUDY CHALLENGE: When Michael Fuhrmann joined the staff at the United Way of Greater Toronto (UWGT) in 1998 as the Manager Graphic Design, his new boss asked him almost offhandedly, "Could you manage the Web site too?" "It was...

National Geographic and National Public Radio Microsite Landing Pages Increase E-Retail Sales by 40%.
May 23, 2002... CASE STUDY CHALLENGE: When Novica, an eretailer specializing in high-end artisan's 'treasures' from around the globe, launched three years ago the word of the day was "co-branding." To get lots of traffic, you were supposed to partner...

How Verizon Revamped its Site to Garner a Million Consumer Online Registrations.
May 30, 2002... CASE STUDY CHALLENGE: In the summer of 2000, Maria Malicka faced one of the most megalithic site revamps of all time -- telecom giants Bell Atlantic and GTE, had just merged together to found Verizon and as the newly promoted Executive...