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ConsumerMarketing Biz articles from May 2001
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ConsumerMarketing Biz archives from May 2001
eBags Raises Sales Conversion Rates 150% By Focusing on Testing, Testing, Testing.
May 4, 2001... Peter Cobb, eBags Co-Founder and VP Marketing, is always one of the most popular speakers at marketing events because (a) he's not a vendor trying to sell something and (b) he gives great presentations packed with numbers, useful tips and...
Ford Explorer Rich Media Ad Gets Half a Million Clicks by Dominating Yahoo!'s Home Page for 24 Hours.
May 11, 2001... Automotive marketers are famous in the Internet marketing community for consistently pushing the edge of the envelope.
Honda Europe was producing groundbreaking viral campaigns over a year ago (see link to Case Study below.) Ford, Toyota,...
Brick-and-Mortar Retailer Dramatically Raises Foot Traffic and Sales With Weekly Web Site Updates.
May 18, 2001... Statistically over the past three years, the average Internet surfer has frequented fewer and fewer sites per week. It used to be over 40, then it halved to about 20, now the number's at about six. People may be spending more time and money...