ConsumerMarketing Biz articles from May 2000

ConsumerMarketing Biz archives from May 2000

Faith Popcorn's "Eight Truths of EVEolution".
May 3, 2000... Here are Faith Popcorn's "Eight Truths of EVEolution" against which marketers and businesses should benchmark their existing practices: (You heard them at eMarketingToWomen first!) 1. Connecting your female consumers to each other connects...

Faith Popcorn on Marketing to Women.
May 3, 2000... This week, we had the chance to interview futurist and marketing maven, Faith Popcorn, about her new book "EVEolution: The Eight Truths of Marketing to Women." The book will be available in June, but as a subscriber of eMarketingtoWomen, you...

Oxygen's Tank Tour Soars Across America.
May 11, 2000... By Sacha Cohen, editor The Oxygen Tank Tour melds a little good old-fashioned face time with hefty corporate sponsorships from the likes of Starbucks, Oldsmobile, and Hewlett-Packard. Recently, the Airstream "tank" made its way to...

Healthy Start-Up Campaign for ThinkNatural.com.
May 12, 2000... Founded by Carol Dukes (CEO) and Emma Crowe (Director), ThinkNatural.com (www.thinknatural.com) was launched in November 1999 only four months after inception. It is now Europe's leading E-tailer of natural health and bodycare goods, and offers...

Healthy Start-Up Campaign for ThinkNatural.com.
May 12, 2000... Founded by Carol Dukes (CEO) and Emma Crowe (Director), ThinkNatural.com (www.thinknatural.com) was launched in November 1999 only four months after inception. It is now Europe's leading E-tailer of natural health and bodycare goods, and offers...

Healthy Start-Up Campaign for ThinkNatural.com.
May 12, 2000... Founded by Carol Dukes (CEO) and Emma Crowe (Director), ThinkNatural.com (www.thinknatural.com) was launched in November 1999 only four months after inception. It is now Europe's leading E-tailer of natural health and bodycare goods, and offers...