ConsumerMarketing Biz articles from March 2004

ConsumerMarketing Biz archives from March 2004

Three eCouponing Case Histories: Land O' Lakes, Act II, and Krispy Kreme.
March 2, 2004... In Part I of this Special Report last week (link below) we brought you metrics, security tips, and vendor data on online couponing. This week, you'll find three inspirational stories, including creative samples, of real-life campaigns that...

MarketingSherpa's Quick Buyer's Guide to the Top 10 Rich Media Providers.(Buyers Guide)
March 9, 2004... by Contributing Editor Seana Mulcahy Rich media -- such as Flash, DHTML, streamed video, audio, rollovers, and/or expands -- is one of the fastest growing formats online, because it's sexy, it's fun, and it also tends to get much higher...

How to Use Online Ads to Build a Groundswell of Consumer Support (and Get Stocked in Wal-Mart).(No Pudge! Food)
March 23, 2004... CHALLENGE: How do you convince major brick and mortar retailers to carry your brand when you don't have deep pockets to afford standard shelving fees? Since the company was founded in 1995, No Pudge! Food has relied on consumers themselves...

Landing Page Redesign Helps Search Marketing Campaign Convert 139% More Consumers into Sales Leads.(Multimedia Tutorial Services)(Math Made Easy (TM))
March 30, 2004... CHALLENGE: For years Barry Reichman, President Multimedia Tutorial Services (OTCBB:MMTS) has relied nearly 100% on television and AM radio advertising to get parents, adult students, and teachers to phone his in-bound call center. Call...