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ConsumerMarketing Biz articles from March 2003
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ConsumerMarketing Biz archives from March 2003
5 Steps to Finding the Best Performance Marketing Partners - How Lobster Gram Got Top Affiliates.
March 7, 2003... CHALLENGE: Direct shipping live Maine lobster isn't a business for the fainthearted. When Dan Zawacki founded Lobster Gram in 1987, he couldn't find a bank that would support him, and used his credit card to bootstrap the company.
Apart...
Results from Six Tested Tactics to Increase Sales Conversions at Binoculars.com.
March 14, 2003... CHALLENGE: Since a top pair of binoculars can cost $1000, it's not like selling discount DVDs online. Jonathan Thralow, Binoculars.com' CMO knows his customers are shopping around and doing research before they hand over their credit cards....
Six E-Retail Survival Tips for Low-Margin Markets: How CDconnection.com Has Profited for 13 Years.
March 30, 2003... CHALLENGE: Ken Lovett, owner of CDConnection.com, started selling CDs online in 1990 (nope, that's not a typo.)
At first it was a "spare bedroom" story with three computers and modems - each dealing with one dial-up visitor at a time. The...