AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
ConsumerMarketing Biz articles from March 2002
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ConsumerMarketing Biz archives from March 2002
Case Study: LEGO Lifts Brand Awareness With Online Ads.
March 1, 2002... CHALLENGE: Early last August LEGO executives met with Organic Inc., the interactive agency that had run LEGO's first ever online ad campaign just 10 months before.
They asked Organic to come up with an online marketing plan that would both...
Case Study: Singapore Airlines Tests Viral eCard Campaign.
March 7, 2002... CHALLENGE: When Singapore Airlines decided to invest in a major advertising campaign to celebrate its new route from Singapore to Chicago last summer, the airline bought a multi-channel media package from AOL/Time Warner including TV ads on...
Case Study: Palm Launches New Product with 5-Step Email Campaign.
March 14, 2002... CHALLENGE: Usually when Palm launches a new version, they use a wide variety of media -- TV, print, radio and online -- to build awareness. But this January they were on an unusually tight deadline.
The new Palm i705 was initially supposed...
25 Best Free Online Resources for PR Professionals.
March 20, 2002... MarketingSherpa's editors have combed through the hundreds of online resources for PR and corporate communications professionals to bring you a handy links list to the best.
We didn't include vendors (because they cost money), articles of...
Restaurant Email Loyalty Program Brings in Bigger Spending Diners.
March 21, 2002... CHALLENGE: Strange as it may seem to folks who live in less metropolitan areas, Bethesda Maryland boasts two competing Mongolian restaurants just about a mile apart from each other on the same street.
Allen Wolff, Owner/Operator of the...
"Live" Instant Message-Style Banner Gets 5% Click Throughs and Unusually High Conversions.
March 28, 2002... CASE STUDY
CHALLENGE: Aptech Computer Training provides IT training and other computer skills courses to 14-22 year olds around the world seeking a profession. In India, these courses start at a minimum of 50,000 Rupees (about $1000) and...
Minute Maid Tests an Integrated Online/Offline Product Launch Campaign.
March 28, 2002... CHALLENGE: Like many large consumer packaged good companies, The Minute Maid Company was not a notably early adopter to the Web. (In fact we chided them in this newsletter two years ago for not having a Hi-C[R] brand Web site then.)
...