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ConsumerMarketing Biz articles from March 2001
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ConsumerMarketing Biz archives from March 2001
eBags Raises Home Page Profitability By Splitting Traffic to Tests.
March 2, 2001... In one of the most popular sessions at the DMA net.marketing show this week, Peter Cobb, eBags VP Marketing, reminded us of how similar Web site design is to brick and mortar store layout. Smart retailers analyze their floor layout and displays...
Motorola Gets 5.4% Click Through Rate on Emailed Valentines Day Offer.
March 2, 2001... CHALLENGE: Motorola's Personal Communications Sector had a product that was just perfect for a Valentine's Day email marketing campaign -- the Talkabout(R) T900 2-way which is most easily described as a walkie-talkie for the Internet...
32% of Your Email Opt-Ins Will Move This Year: Here's How to Follow Them.
March 9, 2001... Depending on how long you've been gathering names, your list probably contains at minimum 10% bad addresses, and that number could be as high as 40-50%. Much of this is due to the fact that every year approximately 32% of Americans change their...
Drexel Heritage Uses Email to Drive High-End Furniture Buyers to Brick and Mortar Stores.
March 9, 2001... CHALLENGE: Drexel Heritage, one of the top furniture manufacturers in the world, started collecting opt-in email addresses from site visitors interested in high-end furnishings almost two years ago. Senior VP Sales Will Sharp says, "We had tens...
Online Merchandising Tips from Top Consultant Lauren Freedman of the e-tailing group.
March 30, 2001... Lauren Freedman of the e-tailing group has been helping online merchants improve their site sales since 1994. Freedman came from a background in traditional retail and catalog merchandising, so she has some fascinating insights in how online is...
Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes.
March 30, 2001... When Emode.com, a site and email service for 20-somethings launched back in January 2000, the Founders' entire marketing campaign was to send a single viral email message to about 400 friends in the target demographic. This text-only email...