ConsumerMarketing Biz articles from June 2004

ConsumerMarketing Biz archives from June 2004

Nissan Tests TV Commercial Creative with Both Online & Offline Study Panels -- Will Results Match?
June 1, 2004... CHALLENGE: "We receive a lot of television commercials from the US in order to save on costs," explains Jeannie Lam, Brand Analyst for Nissan Canada. However, the Canadian advertising team don't assume that just because a TV ad tested well...

eRetailer Doubles Sales by Posting Totally Uncensored Customer Feedback on its Home Page.(advertising campaign of CustomInk)
June 8, 2004... CHALLENGE: "If I was a local t-shirt printer, there would be word of mouth. We're national online, so we're not going to get enough local penetration that customers are actually talking to each other," says Marc Katz, President & CEO of...

Reality Marketing Story Part II: Four Lessons on Branding, Logo Creation, and PR.(The Lift Network)
June 15, 2004... By Contributing Editor Anna Murray Here's the second installment of our ongoing as-it-happens Case Study on an integrated marketing campaign. (Link below for Part I on how the agency won the account.) This week we caught up with...

Landing Page Test Results - How to Get Consumers to Register as Phone Sales Leads Online.
June 22, 2004... CHALLENGE: Realtors don't care much about the brand value of having people view their websites. And they're not impressed by a site that generates email leads, because as Matt Browne explains, "They don't know how to do the email follow-up...

Personalized, Permission-based Banners Get 4-11% Click Rates for Only $20 CPM.(Ophir Tours)
June 29, 2004... CHALLENGE: "Our banners were generating clicks around .34%," says Yoni Waksman, CTO at Israel's largest travel agency, Ophir Tours. .34% is nothing to be ashamed of. However, Waksman is an inveterate tester of new technologies to get...