ConsumerMarketing Biz articles from June 2003

ConsumerMarketing Biz archives from June 2003

How to Target Asian Americans Through Integrated Online/Offline Marketing.
June 2, 2003... CHALLENGE: "There's a huge amount of pre-marketing to a Broadway show. PR, publicity, community-building, advertising, marketing... you want to be 'A Hit' before you even hit Broadway," explains Jeff Yang, President of Factor Inc. ...

Go RVing Integrated Online/Offline Ads Rank in Top 10% of All Campaigns Measured for Effectiveness.
June 10, 2003... CHALLENGE: Traditionally the people who buy RVs are empty-nesters and retired folks aged 50+. While that's a great market, it's also a limited one. So for the past seven years the RVIA, a coalition of dealers, manufacturers and campground...

Marketing to the US Hispanics Online: 8 Tips, 6 Creative Samples, & Useful Links.
June 17, 2003... There are 12.5 million Hispanic Internet users in the USA. To put that in perspective, that's more than the entire online population in Spain or Mexico -- and the US number is growing by 15-20% annually.In total, Hispanics are 13% of the US...

New Beer Uses Pre-Launch Viral Email Vote to Turn Consumers into Evangelists.
June 24, 2003... CHALLENGE: "I have an accounting background -- nothing could be further from advertising," says Liam Mulhall Co-founder Southern Cross Brewers. But, since no one else at the company had a marketing background either, and the bootstrapped...