ConsumerMarketing Biz articles from June 2002

ConsumerMarketing Biz archives from June 2002

eRetailer Uses Metrics to Grow Sales More Than 100% Year After Year.
June 6, 2002... CASE STUDY CHALLENGE: One afternoon in 1996, two-time Olympic ski jumper Jim Holland got together with his pal John Bresee founder of the Wasatch Canyon Reporter sports newspaper. Holland had just finished his last Olympics and was...

How the "Best Web Site in America" Doubled its Brick and Mortar Company's Sales.
June 13, 2002... CASE STUDY CHALLENGE: Because All-Outdoors Whitewater Rafting operates trips on rivers within a two-to-three hour driving distance from Silicon Valley, the Company felt the impact of the Internet almost from the moment the Web was...

Local Retail Chain Doubles Sales Online -- The Story of Bare Necessities.
June 20, 2002... CASE STUDY CHALLENGE: Bare Necessities, which operates five lingerie stores in Northeastern America, decided four years ago to convert its Web site from an information-only vehicle to a full-fledged ecommerce site. To reach a national...

Are First Time Visitors Confused by Your Site Navigation? Measure Satisfaction with ACSI Metrics.
June 27, 2002... CASE STUDY CHALLENGE: Like every other big Web site containing tons of content, FirstGov had a hard time designing an easy-to-navigate home page so visitors could find what they wanted. FirstGov is the US Federal Government's official...