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ConsumerMarketing Biz articles from June 2001
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ConsumerMarketing Biz archives from June 2001
NHL Hockey Team Gets 12.5% Ticket-Purchase Rate Via Wireless Advertising.
June 1, 2001... Has wireless advertising been overhyped? Definitely. (In fact, see a link at the end of this Case Study to an interview with an expert who pops some of the hype.)
There simply hasn't been enough wireless media inventory for people to...
Selling to Teen Girls on the Internet -- The Graffiti Online Story.
June 15, 2001... CASE STUDY
As any advertiser on Buffy the Vampire Slayer knows, the female teenaged audience is a world unto itself. For example, teen girls are more likely to purchase online than their mothers, fathers or brothers are. Plus, they are a...
How Kmart's BlueLight.com Integrates Online and Offline Marketing.
June 22, 2001... CASE STUDY
Here's a surprise -- Kmart (NYSE: KM) probably has more influence over the way that people shop online than Amazon does. In addition to 3,500 Internet kiosks linked to its BlueLight.com estore in 1,100 brick and mortar Kmarts...