ConsumerMarketing Biz articles from June 2000

ConsumerMarketing Biz archives from June 2000

How Dot-Coms Reach Women Through Offline Sponsorships.
June 2, 2000... Sponsoring offline events -- such as concerts, sports, and festivals -- can help dot-com marketers capture audiences and expose them to products. We spoke with Sean Brenner, Managing Editor of IEG Sponsorship Report, and John De Pietro of ABC/D...

How Gazelle.com Used PR To Launch More Successfully.
June 9, 2000... THE SITE: Gazelle.com is a site focused 100% on content and commerce relating to leg/foot care products, such as nylons, for women. LAUNCH PR CAMPAIGN: The Spa Party "We launched on Leap Day (February, 29) and had a big kick off event for...

BabyGear.com's Preston Bealle on Targeted Media Buying and Why Branding is an "Evil" Word.
June 9, 2000... After fifteen years hands-on experience with Madison Avenue agencies, Preston Bealle knows how to cut a media placement deal. As President and CEO of online retailer Babygear.com, Preston finds that most Web sites selling ad space are "less...

How Nutrio.com's Leaders Use Expert Content and 24/7 Community to Appeal to Women on the Web.
June 14, 2000... Nutrio.com executives Stephen Rattner, President and CEO, and Steve Spiro, Chief Marketing Officer, recognized there was a "need to find viable weight-loss management solutions" on the Web. "We think helping people with the solution 24/7 in...

LowerMyBills.com Reaches Female Consumers Through 100% Online Marketing.
June 14, 2000... THE OFFERING: LowerMyBills.com is a one-stop resource enabling consumers to lower their ongoing monthly expenses and the cost of daily living. Offerings include rate comparison tools for loans, insurance, credit cards, Internet access,...

QXL - Building a Pan-European Internet Brand.
June 26, 2000... QXL.com always intended to be the leading Internet auctioneer across Europe,' says CEO Jim Rose. And they're doing pretty well so far: they've built up the largest pan-European online auction community, currently conducting C2C and B2C auctions...

QXL - Building a Pan-European Internet Brand.
June 26, 2000... QXL.com always intended to be ethe leading Internet auctioneer across Europe,' says CEO Jim Rose. And they're doing pretty well so far: they've built up the largest pan-European online auction community, currently conducting C2C and B2C...

QXL - Building a Pan-European Internet Brand.
June 26, 2000... QXL.com always intended to be ethe leading Internet auctioneer across Europe,' says CEO Jim Rose. And they're doing pretty well so far: they've built up the largest pan-European online auction community, currently conducting C2C and B2C...

NursingHands.com Reveals Web Traffic-Driving Test Results.
June 29, 2000... CASE STUDY COMPANY: NursingHands.com offers the fragmented nursing profession -- 95% of whom are women -- content, commerce, online education and strong community features. We asked CEO Isobel Coleman what works in terms of driving traffic...