ConsumerMarketing Biz articles from July 2003

ConsumerMarketing Biz archives from July 2003

6 eRetail Lessons from Quixtar's $1 Billion Online Sales.
July 8, 2003... On a good day, Michigan-based Quixtar Inc. does $10 million in online retail sales. Launched less than four years ago, they're set to break $1 billion in revenues in 2003. That's eBay territory. But you'll find little coverage of this...

How to Convert 5 Times More Site Registrants into Paying Customers - William Hill's Email Tests.
July 14, 2003... CHALLENGE: It's fairly easy for Peter Nolan, Group Director of Marketing at $2.5 billion sports-betting-giant William Hill, to drive traffic to the Company's online service. He promotes the site at more than 1,500 William Hill brick and...

DentalPlans.com Gets 20% of New Customers via PPC Search Marketing: Top 10 Tips & Data Revealed.
July 22, 2003... CHALLENGE: "Everyone's got teeth, everyone needs a money-saving dental offer," says Evan Weber, Marketing Director of DentalPlans.com. At first DentalPlans.com drove most of its traffic through email offers to rented permission-based lists...

Email Marketing to America's 32 Million Teenagers: 5 Key Steps.
July 28, 2003... 70% of America's 32 million teens use email on a regular basis. However emailing teens is a tricky business: they change email addresses several times a year; they are suspicious of marketing messages; and, their desires fluctuate on a...